Allure LMS Terms of Service

1. These terms

1.1 These terms are an agreement between you and Vig Solutions LLC, a Florida limited liability company (“Allure”, “we”, “us”). They cover Allure LMS and its website, www.allurelms.com. Allure LMS is one of the Allure products, alongside Allure Account, Allure Connect, Allure Create and Allure Training OS.

1.2 Part 2 of these terms adds the rules that apply to Allure LMS.

1.3 If documents conflict, this order applies, highest first:

1. a signed order form or contract with us;
2. a data processing addendum (DPA) with us, for personal data;
3. Part 2 of these terms (the Allure LMS terms);
4. Part 1 of these terms;
5. our policies, such as a fair use policy.

1.4 If you use Allure LMS for an organisation, you confirm you can bind it. “You” then means the organisation.

1.5 Our Privacy Policy and our Skill Graph notice explain how we handle personal data.

2. Who can use Allure LMS

2.1 You must be at least 18 to hold an account, unless Part 2 says otherwise. Allure LMS lets organisations enrol younger learners under their own authority (see section A3).

2.2 Our products are built for business and professional use. If you use one as a consumer, you keep any rights the law gives you that a contract cannot remove.

3. Your account

3.1 Keep your details accurate and your sign-in secure. You are responsible for activity in your account and workspace, including by team members and integrations you allow.

3.2 Tell us at once at info@allurelms.com if you think someone has accessed your account without permission.

4. Your content

4.1 You keep all rights in the courses, files and other material you upload or create (“your content”).

4.2 You give us a non-exclusive, worldwide licence to host, store, copy, process, transmit and display your content as needed to run the products for you. That includes delivering courses, recording results and producing the reports you ask for.

4.3 From 9 November 2026, you also give us a non-exclusive, worldwide, royalty-free, perpetual licence to:

• analyse your content to work out the skills, structure, level and difficulty it covers (this may use AI; see section 6); and
• keep and use that derived information, but not your content itself, in the Allure Skill Graph (section 5).

This licence continues after you stop using the products, for derived information already created. It does not let us publish, sell or share your content.

4.4 You are responsible for your content. You must have the rights to upload and use it, and it must be lawful. We may remove content that breaks these terms or the law.

5. The Allure Skill Graph

This section applies from 9 November 2026.

5.1 Allure products link skills in content and learning records to one Allure-wide skill graph. We own and run it. The Skill Graph notice explains it.

5.2 For an organisation’s own workspace data, we act on the organisation’s instructions. The organisation authorises us to create pseudonymised and aggregated information from that data, and to use it as an independent controller for:

• the Allure Skill Graph;
• benchmarks;
• improving our products; and
• models that estimate the value of skills.

For organisations in the EU, EEA and UK, this authorisation takes effect when they accept our Skill Graph DPA addendum.

5.3 Our promises:

• no names, email addresses, course titles or organisation names in the graph;
• learners under 18, or with no recorded age band, count only in totals;
• benchmarks only when built from at least 5 learners and at least 3 organisations;
• no attempt to re-identify anyone, and no sale of graph data; and
• we honour objections from individuals in the EU, EEA and UK.

5.4 Contribution is part of how the products work. There is no setting to switch it off. We restrict an organisation to totals only where the law or a signed contract requires it. The Skill Graph notice lists these cases. Tell us if you think one applies.

5.5 If you use Allure LMS for an organisation, the organisation must tell its learners about the Allure Skill Graph in its own privacy notice. We provide template wording.

6. AI features

6.1 Some features use AI, including suggesting the skills a course teaches. The Privacy Policy and section A7 name the providers and say what data each sees.

6.2 Our AI providers may not train their models on your data or your content.

6.3 AI output can be wrong. You are responsible for checking it before you rely on it or publish it. Skill suggestions are not proof that a course teaches a skill, or that a learner has one.

7. Acceptable use

You must not, and must not let anyone else:

1. break the law or anyone’s rights;
2. upload malware or content meant to cause harm;
3. test, breach or get around our security or usage limits;
4. access another customer’s workspace or data;
5. try to re-identify any person or organisation from benchmarks, totals or the Allure Skill Graph;
6. scrape the products, or use them to build a competing skill dataset;
7. resell or white-label a product unless your plan or a contract allows it;
8. send spam;
9. overload the products or use them outside documented APIs and rate limits;
10. upload or share content that sexualises minors, threatens or harasses people, promotes violence or hatred, or shares other people’s personal data without the right to do so;
11. use AI features to create content that infringes rights, impersonates real people to deceive, or breaks these rules; or
12. use the products or their output to train a competing AI model.

We may remove content or suspend access that breaks these rules. Report content you think breaks them to info@allurelms.com; in community spaces you can also use the report and block tools.

8. Plans, renewal, cancellation and payment

8.1 Prices, plan limits, trials and any refund terms are set out on the Allure LMS pricing page, in Part 2, in your order, or at checkout.

8.2 Automatic renewal. Paid plans are billed in advance and renew automatically at the end of each billing period (monthly or yearly, as you chose) until you cancel. Each renewal is charged to your saved payment method at the price then in effect for your plan. Before you pay, checkout shows the price, the billing period and that the plan renews. After you subscribe we email you a confirmation with these terms and how to cancel. For yearly plans we email a reminder at least 30 and no more than 60 days before the renewal date.

8.3 Cancelling. You can cancel at any time, online, from your billing settings, or by emailing info@allurelms.com. Cancelling stops future renewals. Your plan stays active until the end of the period you have paid for.

8.4 Refunds. If the pricing page, your order or checkout offers a refund or money-back guarantee, we honour it as stated there. Otherwise payments are non-refundable, except where the law requires a refund.

8.5 Taxes. Prices exclude taxes. We add any tax we are required to collect at checkout.

8.6 Usage and discounts. Where a plan is priced by usage, such as active learners, the pricing page or your order says what counts and how usage above your plan is charged. Discounted prices, such as education pricing, apply only while you meet the stated conditions, and we may ask for proof.

8.7 Price changes. We will give at least 30 days’ notice by email of a price change. It applies from your next renewal, and you can cancel before then.

8.8 Stripe processes payments. We do not store full card numbers.

9. Other services

Allure LMS works with services you choose to connect, such as learning platforms, identity providers and payment services. Their own terms apply to them, and we are not responsible for them.

10. Our property and feedback

We own the products, including their software, design, documentation and the Allure Skill Graph. If you send us feedback, we can use it freely.

11. Availability and changes to the products

We work to keep the products available but do not promise uninterrupted service unless we sign a service-level agreement with you. We may change features. We will try not to reduce core features you have paid for. If we shut a product down, we will give reasonable notice and a chance to export your data.

12. Suspension and ending

12.1 You can stop using Allure LMS at any time.

12.2 We may suspend or end your access if you seriously break these terms, if your use creates a security or legal risk, or if you do not pay. Where practical, we will warn you first.

12.3 After an account or workspace ends, you have 30 days to export your content and records. After that we may delete them, as the Privacy Policy describes.

12.4 Sections 4.3, 5, 10, 13, 14, 15, 16, 17 and 19 continue after these terms end. Derived information already in the Allure Skill Graph stays, under the retention rules in the Privacy Policy.

13. Disclaimers

THE PRODUCTS ARE PROVIDED “AS IS” AND “AS AVAILABLE”. TO THE EXTENT THE LAW ALLOWS, WE DISCLAIM ALL WARRANTIES, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. SKILL TAGS, SCORES, BENCHMARKS, VALUE ESTIMATES AND AI OUTPUT ARE AIDS TO JUDGEMENT. THEY MUST NOT BE THE SOLE BASIS FOR DECISIONS ABOUT EMPLOYMENT, ADMISSION, GRADES, ACCREDITATION OR COMPLIANCE.

14. Limit of liability

TO THE EXTENT THE LAW ALLOWS, NEITHER PARTY IS LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE LOSS, OR LOST PROFITS, REVENUE OR DATA. OUR TOTAL LIABILITY FOR ANY PRODUCT IS LIMITED TO WHAT YOU PAID US FOR THAT PRODUCT IN THE 12 MONTHS BEFORE THE CLAIM, OR US $100 IF YOU PAID NOTHING. THESE LIMITS DO NOT APPLY WHERE THE LAW FORBIDS THEM.

15. Indemnity

You will defend and indemnify us against third-party claims arising from your content, your breach of these terms or the law, or your failure to get rights, give notices or obtain consents you are responsible for. We must tell you promptly and cooperate reasonably.

16. Law and disputes

16.1 These terms are governed by the laws of the State of Florida, USA, without regard to its conflict of laws rules.

16.2 If you have a dispute with us, email info@allurelms.com first. We will both try in good faith to settle it within 30 days.

16.3 If it is not settled, it goes only to the state or federal courts located in Orange County, Florida, and both parties agree to those courts’ jurisdiction. Either party may instead bring a claim in a small-claims court that has jurisdiction, or seek urgent relief to protect its intellectual property or confidential information in any court.

16.4 To the extent the law allows, each party brings claims only in its own name, and not as a claimant or class member in a class or representative action.

16.5 If you are a consumer, nothing in this section removes the protection of mandatory laws where you live, or your right to bring a claim in your local courts where those laws give you that right.

17. Changes to these terms

We may update these terms. For material changes, we will tell you by email or in the product at least 30 days before they apply. If you keep using the products after that date, the new terms apply. If you do not agree, you can stop using the products before then. A signed contract with a fixed term may say otherwise.

18. Copyright complaints

We respond to notices of claimed copyright infringement under the US Digital Millennium Copyright Act. Send notices to our copyright agent at info@allurelms.com, with the subject line “Copyright notice”. Include:

• your physical or electronic signature;
• the work you say is infringed;
• where the material is in Allure LMS, with enough detail for us to find it;
• your name, address, phone number and email;
• a statement that you believe in good faith that the use is not authorised by the owner, its agent or the law; and
• a statement, under penalty of perjury, that your notice is accurate and that you are the owner or authorised to act for the owner.

If we remove material after a notice, we tell the person who posted it. They can send a counter-notice to the same address. We end the accounts of repeat infringers in appropriate cases. Where Allure LMS hosts a customer’s workspace, we may pass the notice to that customer.

19. General

19.1 These terms, with any order form and DPA, are the whole agreement between us about Allure LMS. If a part cannot be enforced, the rest stays in force. If we do not enforce a right at once, we do not give it up.

19.2 You may not transfer these terms without our written consent. We may transfer them to a company that takes over the relevant part of our business, and will tell you if we do.

19.3 Neither party is responsible for delays caused by events outside its reasonable control, such as outages of internet or hosting providers, natural disasters or acts of government.

19.4 We send notices to the email address on your account or in the product. Send notices to us at info@allurelms.com. A notice by email counts as written notice.

19.5 You must follow US export control and sanctions laws that apply to your use of Allure LMS.

20. Accessibility

We aim for Allure LMS to meet the Web Content Accessibility Guidelines (WCAG) 2.2 at level AA. If something in Allure LMS is hard to use with assistive technology, email info@allurelms.com and we will work with you on it.

A1. Who is who

• Customer: the school, district, college, employer or training provider that sets up an Allure LMS workspace.
• Members: the people the customer invites: admins, managers, builders, teachers and learners.
• Allure: Vig Solutions LLC, a Florida limited liability company, which provides Allure LMS to the customer.

The customer’s agreement with us is these terms (Parts 1 and 2), any order form and our DPA. Members use Allure LMS under the customer’s authority. Members must also follow the acceptable-use rules in section 7.

A2. Roles for personal data

• The customer controls its workspace data: rosters, enrolments, progress, submissions, assessments, teacher feedback, community posts and privacy decisions. We process it for the customer, on its instructions.
• We control account data we need to run the service, and the Allure Skill Graph (section A6).

A3. Learner age bands

A3.1 The customer must record an age band for every learner: under 13, 13 to 15, 16 to 17, or adult. Allure LMS will not invite a learner without one.

A3.2 Under 13. The customer can invite a learner under 13 only if all of these are true:

1. the workspace’s under-13 mode is set to “school-managed”;
2. the customer has verifiable parental consent, and records a reference to the evidence;
3. the customer records when that authorisation expires; and
4. the customer records the version of the privacy notice it gave to parents, and it matches the version approved in the workspace.

A3.3 13 to 17. The customer must give learners and, where the law requires, parents a notice suitable for their age. It must get any consent the law requires.

A3.4 The customer must keep age bands accurate and update them when a learner turns 18.

A4. US schools: FERPA and COPPA

A4.1 FERPA. If the customer is an educational agency or institution under FERPA, it designates Allure as a “school official” with a legitimate educational interest. It does so only for the education records Allure LMS needs to provide the service. For those records, we:

• act under the customer’s direct control over their use and upkeep;
• use them only for the purposes the customer authorised; and
• do not disclose them to anyone else, except as FERPA allows or the customer directs.

A4.2 COPPA. Where a school authorises the collection of data from learners under 13 in place of parents, it may do so only for the school’s educational purposes. We use that data only to provide Allure LMS to the school. We do not use it for advertising, and we do not build profiles of children for any other purpose. We keep it under a written retention policy (Privacy Policy, section B5) and disclose it only to service providers that help us run Allure LMS.

A4.3 The customer is responsible for notices, consents and parent requests required by FERPA, COPPA and state student-privacy laws. We will help it respond.

A5. UK and EU learners under 18

A5.1 Where Allure LMS is likely to be used by children in the UK, we follow the ICO Age Appropriate Design Code for processing we control. For learners under 18 that means:

• high-privacy settings by default;
• no profiling for our own purposes beyond totals;
• no location tracking;
• no nudges to share more data; and
• no use of their data in ways that harm their interests.

A5.2 The customer is responsible for having a lawful basis for its own processing, including any consent rules for information society services (Article 8 GDPR and UK GDPR).

A6. Allure LMS and the Allure Skill Graph

A6.1 Allure LMS sends skill evidence to Allure Connect. Today, only evidence a teacher approves is sent.

A6.2 From 9 November 2026, evidence contributes to the Allure Skill Graph as follows:

A6.3 Names, emails, roster ids, submissions, feedback, community posts and artwork never enter the graph.

A6.4 No benchmark is shown unless it covers at least 5 learners and at least 3 organisations.

A7. AI features in Allure LMS

Some builder features use AI: course experience drafting (OpenAI or Anthropic), image generation (OpenAI), theme suggestions (OpenAI or Anthropic), and a safety check on uploaded course artwork (OpenAI moderation). Our AI providers may not train on customer data.

A8. Fees

Subscriptions, active-learner allowances and any Allure Create author seats are as shown on the Allure LMS pricing page or in the order form. You are billed for active learners, as the pricing page defines them, not for seats you hold open. Section 8 covers renewal, cancellation, refunds and taxes. At checkout we calculate and add any sales tax or similar tax we are required to collect, based on your billing address, and business customers can add a tax ID.

If a customer sells courses or memberships to its own learners through Allure LMS, the customer is the seller to those learners. It sets its own prices, refund and cancellation terms, and must follow the consumer and auto-renewal laws that apply to those sales.

A9. Privacy requests

Learners, parents and staff can make a privacy request at www.allurelms.com/privacy/request. We route it to the customer, which decides it. We help carry it out.

A10. Community, messages and documents

Workspaces can offer community groups, posts, comments, direct messages and private documents. The customer decides which are switched on and moderates its community. Members can report posts and messages and block other members. We may remove content or restrict accounts that break section 7, and we act on reports we receive about illegal content.

A11. Mobile apps

A customer may offer its learners a mobile app that uses Allure LMS. The app store’s own terms also apply to the app. Push notifications are optional and can be turned off in the app or on the device. You can delete your account from inside the app; Privacy Policy, section B5 explains what deletion removes.